Refine
Year of publication
Document Type
- Doctoral Thesis (26)
Language
- English (26) (remove)
Has Fulltext
- yes (26)
Is part of the Bibliography
- no (26)
Keywords
- Social psychology (2)
- Accident Research, Allocative Efficiency, Benefit Cost, Cost Benefit, Cost Effectiveness, Transport Safety, Transportation Safety Regulations (1)
- Artificial Intelligence, Wicked Problem, Relational Economics, Systems Theory, AI Adoption, Shared Value Creation, Relational AI Governance, Collaborative AI Governance (1)
- Climate change discourse (1)
- Economic Integration (1)
- Economics, institutional theory, governance, governance ethics, attention based view, climate change, global warming, banking sector, corporate strategies, corporate responsibility, transition, low-carbon economy, moral imperative (1)
- European Integration (1)
- European Integration Economic Motivation (1)
- Europäische Integration (1)
- Ghana, economy, economic development, governance, institutional structures, small scale mining industry, mineral resource exploration, social conflict, conflict prevention, exploitation, human rights, child labor (1)
- Global economy, globalization, financial system, financial crisis, European Union, European integration, financial governance, systemic risk (1)
- Globalization, globalizing world economy, markets, internationalization process, internationalization strategies, market exploitation strategies, local production activities, foreclosure, decision-making process model (1)
- Mobility, transportation, passenger transportation, intelligent transportation systems (ITS), infrastructure, technology, regulatory frameworks, public authorities, socio-economic cost-benefit analysis, society (1)
- Retail, Innovation, Emerging Technology (1)
- Social and economic psychology, organizations, leadership, workplace, gender inequality, gender differences, economic psychology, self enhancement, overconfidence (1)
- Technology entrepreneurship (1)
- autonomous driving, artificial intelligence, automotive industry, mobility, COVID-19, supplier risks, process optimisation (1)
- compliance, integrity, ethical culture, ethics strategies, unethical behavior (1)
- corporatization, public corporate governance, state-owned enterprise, executive director pay, politicization (1)
- counterpublic (1)
- cross-sector hybridity (1)
- decision making (1)
- decision processes (1)
- decision research, psychology, behavioral economics, neuroscience, economic decisions, motivation, volition, cognitive processes, motivation research, psychophysiology, incentives (1)
- developing economies (1)
- eco chambers (1)
- economic psychology, social psychology, decision making, decision strategies, confidence bias, gender differences, reinforcement heuristic (1)
- economics, behavioral finance theory, financial econometrics, financial markets, investor sentiment, attention, time series, nonlinearities, structural breaks, volatility, information, social media platforms (1)
- economy, technology, digitalization, innovation, ambidexterity, exploitation, exploration, front-end of innovation, innovation fields, organization, organizational learning, strategic orientation (1)
- ego-depletion (1)
- enterprising family, entrepreneurial roles, next generation, multiple-role approach, family business, new venture, own venture, venture creation process, family, social cognition, organizational behavior, entrepreneurship (1)
- financial markets, market linkages, co-movement, crisis, dynamic conditional correlation (1)
- information and communication technology sector (ICT) (1)
- innovation and globalization (1)
- innovation clusters in Africa, Africa, Kenya (1)
- institutional theory (1)
- mindset theory (1)
- motivational states (1)
- networked public sphere (1)
- nonprofit organizations (1)
- organizational environment (1)
- organizational transformation, digital transformation, organizational identity, disruptive innovation, disruption, qualitative research, case study, systematic literature review (1)
- public human resource management, performance-related pay, public service motivation, employer branding, recruitment, vertical pay dispersion, public administration, state-owned enterprises (1)
- reinforcement heuristic (1)
- self-control (1)
- similarity of discourse (1)
- states of mind (1)
- third sector (1)
The retail industry is continuously confronted with new challenges and experiences a transformation from a supplier’s market to a buyer's market. It is, thus, essential for the retail industry to consequently focus on, anticipate and fulfil consumer’s demands. Technologies and innovative business solutions can help to support to establish a required customer experience and, thereby, gain a competitive advantage. A multitude of new services and products, channels as well as players can already be identified which drive the transformation. Therefore, retailers need to understand current trends and technologies and identify as well as implement relevant solutions for their transformation since otherwise, new players will dominate the market.
Hence, this dissertation aims to review and analyse new technologies which are coupled with innovative business activities in order to provide customer-centric retailing. For this purpose, this dissertation consists of five articles and derives four major contributions which introduce different approaches to establishing consumer satisfaction. Firstly, a core technology for retail is artificial intelligence (AI) which can be meaningful applied along the entire value chain and improve retailers’ positions. Two focus areas have been identified in this context which are (i) the optimisation of the entire retail value chain with the help of AI with the aim to derive transparency and (ii) the improvement of consumer satisfaction and relationship. Secondly, focussing on the consumer-retailer relationship in the digital era, a concept with a data architecture is proposed based on a real use case. The outcome was that a specific customer orientation based on data can increase the brand value and sales volume. Thirdly, the work presents that new shopping concepts, named unmanned store concepts, gain continuous growth. Unmanned store concepts employ a variety of new technologies, are characterised by attributes of speed, ease, as well as comfort, and are deemed to be the new ideal of the expectations of modern buyers. Two different directions have been deeper analysed: (i) walk-in stores and (ii) automated vending machines. The critical success factors for the usage of unmanned store solutions are distance as well as high consumer affinity for innovations. In times of the COVID-19 pandemic, which has a huge impact on retail, a continuous innovation capability still needs to be established. Finally, this work introduces a tool for systematic innovation management considering the current circumstances. Taken as a whole, this dissertation with its five articles deals with significant research questions which have not been approached so far. Thereby, the literature is extended by the introduction of novel insights and the provision of a deeper understanding of how retailers can transform their business into a more consumer-oriented way.
